Case Studies


Learn how Lynx successfully helped the 2010 Census, Frito-Lay, Panasonic, and Purina reach the Hispanic market.

2010 Census

2010 Census

Lynx Hispanic Marketing created and executed an in-store awareness campaign for the U.S. Census Bureau to build incremental awareness for the 2010 decennial Census by targeting small independent grocers in hard to count ethnic communities across the U.S.

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Frito-Lay

Frito-Lay

Frito-Lay was set to introduce a new snack item directed at the Hispanic consumer. They planned a targeted radio and TV campaign into key Hispanic markets, but no in-store component. Lynx was hired in to develop and activate an in-store campaign to mirror the media activities, and engage the Frito-Lay outside sales force.

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Panasonic

Panasonic

Panasonic had a large base of Spanish language specialty stores in the Los Angeles market. They had never conducted an ad campaign in Spanish before. They had a specific need to move the Hispanic customer into a new camcorder technology. Lynx assisted in engineering them into the Hispanic market, with better-than-expected results.

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Purina

Purina

Purina Dog Food was running a national Spanish Language TV ad campaign, with no in-store component or other kind of consumer engagement. They were buying ROS through a general market agency. This resulted in no measurable sales increase, and no increased brand awareness. Lynx was hired in to develop and activate a full market campaign.

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